Woolworths’ newest collectible gives new life to old refrigerators and luggage handles

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  • Made from 80% recycled material, Woolworths Bricks will allow Australian families at home to build and create their own version of a sustainable supermarket
  • Woolworths Bricks are certified by Good Environmental Choice Australia (GECA) and fully recyclable via TerraCycle

Woolworths will  launch its newest and most sustainably focused collectible, with Woolworths Bricks set to help Australian families use creativity and play to learn more about good environmental choices.

From September 8, Woolworths’ most sustainable collectible toy to date, Woolworths Bricks, will be available for the supermarket’s customers across Victoria, Queensland, Northern Territory, Western Australia, South Australia, and Tasmania online and in store.

Woolworths newest collectible will launch slightly later in New South Wales and ACT, with Woolworths Bricks hitting online and in stores from 22 September. Given the current situation in those regions, the delay is to ensure food supply and everyday needs for customers can continue to be prioritised through Woolworths’ NSW distribution network.

Woolworths Bricks will help customers at home build a replica of a sustainable Woolworths Supermarket featuring solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, trolleys and much more.

As part of Woolworths’ commitment to growing towards a greener future, Woolworths Bricks have been made from at least 80% recycled materials, including refrigerators, swimming goggles and luggage handles. Woolworths Bricks are also compatible with other brands.

Woolworths Bricks have been certified by Good Environmental Choice Australia (GECA), which means they’ve been independently assessed to meet robust environmental, human health and social impact criteria to prove they’re good for customers and the planet.

Woolworths partnership with TerraCycle has also been renewed, which will allow customers to drop pre-loved Woolworths Bricks to any Woolworths store to be recycled. The partnership helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds.

Woolworths Chief Marketing Officer, Andrew Hicks said: “As Today’s Fresh Food People we are committed to making changes for a better tomorrow. Through our latest collectible we’re taking customers on this journey with us by showcasing in a playful and creative way how we’re growing greener, not only in how we operate our business, but through the programs we engage with them on.

“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”

Madhavi Nawana Parker, Director at Positive Minds Australia, said: “Children relate to and engage well with toys like Woolworths Bricks, which can help kids better understand subjects like sustainability through play.

“Hands on learning can be greatly beneficial for families of all ages, and help connect with others, build problem solving and social skills, and emotional intelligence. Building something like a Woolworths Bricks mini-supermarket can help younger minds draw upon their imagination and flexible thinking and connect it with learning and fun.”

Jean Bailliard, General Manager of TerraCycle ANZ said: ‘We’re pleased to partner with Woolworths to provide a recycling solution for their Woolworths Bricks collection. Our first of its kind recycling program can use materials like pre-loved Woolworths Bricks to make new products for the community such as park benches and garden beds, supporting our mission to move from a linear economy to a circular one.”

Customers will be able to collect Woolworths Bricks no matter how they choose to shop – via Pick Up, Direct to Boot, online home delivery or in store. For every $30 spent, they can receive a Woolworths Bricks pack to build their own version of a Woolworths Supermarket store. A total of 40 Woolworths Bricks packs will be available to collect.

Customers can also purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building journey.

In addition to two Woolworths Bricks starter kits (baseboard and front doors), customers can also purchase Woolworths Bricks delivery trucks for their mini-supermarket; a traditional delivery truck for $10 and a larger replica of a Woolworths electric delivery truck for $15. Additional Woolworths Bricks figurines will be available for $3.

The collection will be made available in stores and online in the coming weeks, with more details to be announced soon.

(Media Release)