HOWZZAT!

When cricket and wine come to play, it’s a party on its own.

Australian wine brand Jacob’s Creek couldn’t have found a better fit; announcing former Australian international cricketer and fast bowler Brett Lee as the brand’s latest ambassador.

Jacob’s Creek was also announced earlier this year as the Official Wine Partner for the International Cricket Council (ICC) until the end of 2023, with the first major tournament, the ICC Men’s T20 World Cup 2021, currently taking place in UAE & Oman.

Brett Lee has led an illustrious cricketing career, becoming a cult legend in all three formats of cricket. He is also regarded as one of the best pace bowlers to have ever played the sport, finishing his test cricket career in 2015 with three hundred and ten wickets, and his One Day International career with three hundred and eighty wickets. Lee not only plays a major role in cricket media around the world but is also an avid family man.

The last eighteen months had been extremely tough, and recognising this partnership is an exciting opportunity to encourage people to now reconnect with families and share some memorable moments.

His love for wine sparked when he used to play Test series and following the Adelaide test, if the team won, then the whole team would go to Barossa Valley and enjoy some wine.
“I love to share a glass of wine with family and friends whether it be to celebrate a milestone, the end of a hard week or to simply stop and enjoy the moment with loved ones,” says the Jacob’s Creek Ambassador.

As the exclusive wine partner, Jacob’s Creek has pouring rights for all ICC events, branding at in-stadia bars, stadium and digital broadcast advertising, and use of brand marks for the partnership period. The brand will roll out branded activations in key markets including Australia and New Zealand, India, UAE and UK.

Lee says that as Jacob’s Creek has had a long-standing connection to sport, he admired the brand’s ethos to connect cricket fans and wine lovers, bringing people together through the celebration of sport. The ICC announced Australia as the host country for the Men’s T20 World Cup in twelve months’ time. It will be the first time Australia has hosted the global event, following on from a record-breaking women’s event in 2020 held at the MCG on International Women’s Day.

We at G’day India and The Indian Weekly not only got excited with Australia being the host but also with Lee’s latest venture. His long-standing love for India and now the winning mix of Lee and Jacob’s Creek, we decided to celebrate the man, his cricket, and his wine and get to know him personally.

So, naturally we had to ask this ‘Ambassador’ who calls India his second home as he shares a unique Love affair with India which is only possible because of the warmth of the Indian culture that keeps drawing him back for more. “The people, the culture, the food. What’s not to love about it!” says Lee.

When asked, what’s his slice of life with India, including the million followers he has endorsed and his first film coincidentally named Unindian? He simply puts it down to his humility; humbled and feels immensely lucky to secure such awesome connection to India over the last twenty years. Lee jets his life between India and the rest of the world, spending roughly three months a year in India. He feels vastly fortunate enough to work in two industries that he loves. The synergy between film and sport has always attracted Lee and hence this had attracted him to pocket the perks of a sportsman.

Life after cricket had him endorsing many brands in India, modelling for a chocolate advertisement to be on the cover of a pay TV magazine here in Oz, Lee says acting in both Australia and India, is the best of both worlds for him.
“I always felt like an actor when I walked out onto the cricket field.” Lee adds that one almost morph into someone different to one’s personality in real life. That way one can separate relationships and keep cricket separate.

Even now, as he speaks about him being the brand Ambassador for Jacob’s creek, the idea of taking Australian wine to India along with cricket is just like something on many occasions the world associates India with Bollywood. Similarly, when one thinks about names to define Australia – wine from Jacobs Creek springs to mind. Winemaking is an Incredible Australian story that goes back to one hundred and seventy-five years in the making. Lee adds that every time he sees a bottle of Jacob’s Creek in India it makes him feel proud to be an Australian and he is elated with joy.

So, we couldn’t help but ask him about his favourite glass of wine on a hot summer’s day, be it India or Australia and Lee not only announces he’s’ been enjoying Le Petit Rosè but also gives us a crash course on its taste. He explains it’s a beautiful crisp rose that is easy to drink in many ways; this wine emulates a good French rose with a crisp dry taste and a hint of mild Berries. He also adds Jacob’s Creek Double Barrel Shiraz an absolute one of his favourites. The amazing flavours when one gets cracking it open is simply exquisite. He further adds, “I believe it’s all down to the way this hearty Shiraz has been finished off in aged scotch whisky barrels made from American white oak. Stunning!”
Who knew we would be talking to the genius about his expertise on a delicate glass of rosette or even find him run a commentary on a glass of Shiraz rather than an off swing? We say that’s a googly.

Speaking to him on who he thought would win the T20 world cup series title, Lee still believes India would be the firm favourites. Although from an Australian perspective Lee feels the present team is probably the best T-20 squad that Australia has ever had.

Lee the Jacob’s creek Ambassador, Lee the cricketer, Lee the family man or Lee the actor, call him what you may, but he is the gifted human being who masters any craft he’s thrown into.

We at G’day India and The Indian Weekly not only wish him all the very best for all his future engagements but also for his new role as Jacob’s Creek Ambassador, talking all things wine.

We cannot help quoting the man himself on the spirit of cricket, “It’s very challenging. The most important thing you need as a sportsman is to be clear on what you’re actually doing.” Brett Lee.

(By G’day India and Media Release)