3,000 babies join the Museum Generation


Melbourne: Museums Victoria has welcomed the 3,000th baby to its Museum Generation program, an initiative designed to inspire creative learning and play in very young Victorians.

Museum Generation provides all babies born, fostered or adopted in Victoria in 2017 with a six-month family membership to Museums Victoria, including the new Pauline Gandel Children’s Gallery at Melbourne Museum, an official press release said.

Three thousand Victorian families have now joined the program, which aims to increase participation and access to Victoria’s state museums – encouraging lifelong learning and engagement.

Minister for the Creative Industries Martin Foley was at Melbourne Museum on Aug 3 to meet the latest recruit to Museum Generation and to celebrate the success of the Pauline Gandel Children’s Gallery, which has welcomed more than 430,000 children and their carers through its doors since opening in December.

The Gallery was honoured with two major awards recently, winning the Museums Australia (Victoria) Award for Large Museums and the 2017 Museums & Galleries National Award for a permanent gallery.

The Gallery was also shortlisted for the Australian Interior Design Public Design Award. The Pauline Gandel Children’s Gallery was designed by, with and for children, helping set a new benchmark in early learning and development spaces. Museums Victoria worked with more than 500 children to develop the design, along with 100 early childhood specialists, playground creators and landscape designers.

Minister for Creative Industries Martin Foley said, “I’m delighted to welcome the 3,000th Museums Generation baby to the museum and to this magnificent Children’s Gallery – purpose built and designed for our youngest Victorians. This initiative is designed to increase participation among young families, extending a warm welcome to the fantastic museums we have here in Australia’s creative capital.”